Building successful market access strategies for novel pharmaceuticals is fundamentally an exercise in understanding trade-offs between positioning and price. ValueRx works with organisations to help them make the best-informed decisions by better understanding the landscape and strategic context for their unique situations, through a combination of focused research and expert opinions
I. Treatment pathway analysis
How are patients treated?
Key Topics Covered:
Patient journey and funnel
Treatment paradigm and utilisation patterns
Key uptake decision-drivers/ barriers
II. Payer value driver assessment
How will payers determine value?
Key Topics Covered:
Buyer landscape and access stakeholder mapping
Competitor landscape and dynamics
Payer value drivers and benchmarks
Payer and Health Technology Assessment (HTA) learnings
II. Payer value driver assessment
How will payers determine value?
Key Topics Covered:
Buyer landscape and access stakeholder mapping
Competitor landscape and dynamics
Payer value drivers and benchmarks
Payer and Health Technology Assessment (HTA) learnings
III. Value proposition and pricing
What are the payer strategy options and implications?
Key Topics Covered:
Therapeutic positioning options
Pricing scenarios and strategies
Evidence requirements and trial design
Gap analysis
IV. Innovative access models
What additional strategies are required to deliver access and price?
Key Topics Covered:
Managed entry agreement/ risk sharing models
Indication-based pricing assessment
Early access/ compassionate use programs
Value-based care/ beyond-the-product solutions
IV. Innovative access models
What additional strategies are required to deliver access and price?